Fashions Best Kept Secret – COS

If you’re not in the know, we’ll back up here. COS, which stands for Collection of Style, is an H&M-owned brand that, which until very recently, was not available on our shores. Fans of the minimal clothing were only able to get to its stores once they crossed the pond.

COS clothing is renowned for its highend design & quality at an affordable price. Since its launch in 2007, COS has been laying its own path favouring style over fashion. Its all about reinvented classics, wardrobe essentials and timeless design that is made to last beyond the season.

So what you can expect – lots of clean, simple basics. Good wardrobe essentials – particularly skirts and trousers; with lots of variations and comfortable dresses that aren’t too glam for daywear, but will work for evening also.

Ever since COS arrived, its modern minimalism has allowed Irish wardrobes to evolve. The first store opened on Wicklow Street last year. The store coincides with all of our favourite COS collections, featuring bold graphic prints and the perfect Summer colour palette.

Take a look at some of our favourite COS SS15 pieces. Anything take your fancy?


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