Alexander Wang had Coachella. Olivier Rousteing has the Billboard Music Awards. While you were sleeping on the Billboard Music Awards, Mr. Rousteing let the world know that Balmain is the next high fashion label to collaborate with H&M.
While most fashionista’s tuned in to see Taylor Swift debut her supermodel-packed music video for “Bad Blood,” Balmain dropped the unexpected announcement that immediately had social media abuzz. Through social media, H&M and Balmain invited their fans to join this movement with: #HMBalmaination.
With the likes of the Kardashians, Rihanna and Rosie Huntington-Whiteleynpart of Balmain’s army, these designs are already on everyones radar. So why wouldn’t H&M be wise to bring some of it in store. I predict that queue on the 5 November release date will be a camping-out affair.
Stay tuned for more details on the Balmain for H&M collaboration as they emerge.