The Balmain Army is in expansion mode. Yes, he already has 2 million troops on instagram which says nothing of the mononymous celebrities who wear his clothes and support his vision but Rousteing’s Spring campaign for the house brings a new demographic into the mix: 90’s fashion icons. Shot in black and white are Naomi Campbell, Claudia Schiffer and Cindy Crawford posing in the designer’s body-conscious and ruffled Spring creations.
It’s a holy trinity if ever we saw one; Balmain has reunited three of the original ‘Supers’ for its latest campaign.
The trio are sure to be iconic campaign was given a suitably 2016 twist with the French fashion house sharing the campaign imagery, shot by Steven Klein, on Instagram first.
“Balmain has a deep soul, and it’s not only about followers,” Olivier previously told Vogue. “It’s about dreams and love, and I think with this campaign I’m going to show that and go back to its roots. This campaign is about what makes me love fashion, and these three women are exactly that. These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future.”