Kylie Jenner Builds Her Beauty Brand

It’s fittingly called the King Kylie collection.

Last week, eagle-eyed watchers noticed that Kylie Jenner changed the name of her lip kit website from “Kylie LipKit” to “Kylie Cosmetics.” It’s always been clear that she intended beauty world domination, and now that’s in motion with a new category: nail polish.

After the wild success of her lip kits, it really makes sense that Kylie Jenner would expand her beauty empire to other products. Now, Jenner is taking the next step in the beauty world by launching a nail polish line as she has teamed up with Sinful Colours to created three limited-edition nail collections. The first collection is set to hit shelves in early March, with the other two launching in April and May.

With hues like the light metallic Slay Gray, nude Kommando, and dark red Kween, it’s clear to see that Jenner has her personal touch on all the shades. Colors range from subtle pastels to bright and bold metallics, making something for everyone in the first collection.

The first release includes 20 jewel-tone shades of SinfulShines’s gel-like formula under the King Kylie logo — a persona she created and uses as her Instagram name. The colours will retail for $2.99 — a dollar more than traditional SinfulColors.



One comment

  1. Oh my gosh, I hope to get my hands on these! I love Sinful Colors and I love polish matter the person! Here’s hoping I can find them haha


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